Reminder emails

Reminder emails are what land in someone’s inbox between signing up and the session. They’re the biggest lever you have on show-up. Open them from Webinars → your webinar → Set up → Reminder emails.

Every webinar comes with four of these already written and switched on, so you don’t have to change anything to get started. You’ll want to at least check the wording and send yourself a test.

The Follow-up emails step uses the same editor, so everything on this page about editing applies there too.

When each email goes out

You can’t set these times yourself. You can only switch each email on or off, and edit its words.

Reminders that get skipped

A reminder only goes out if its time is still ahead when someone registers. FullHouse doesn’t send late reminders.

So with just-in-time sessions, most people get only the confirmation and possibly the 15-minute reminder. Make sure the confirmation does the heavy lifting. Your follow-ups matter more on these schedules too.

The default wording

Every new webinar starts with these messages. The subjects are in the table above.

Hi {{first_name}},

You're registered for {{webinar_title}}.

Your session: {{session_date}} at {{session_time}} ({{timezone}})

This is your personal link — it won't work for anyone else:
{{join_link}}

Add it to your calendar so you don't miss it:
{{calendar_link}}

See you there!

Hi {{first_name}},

A quick reminder that {{webinar_title}} starts tomorrow — {{session_date}} at {{session_time}} ({{timezone}}).

Your personal link:
{{join_link}}

See you there!

Hi {{first_name}},

{{webinar_title}} starts in one hour, at {{session_time}} ({{timezone}}).

Grab a drink, find a quiet spot, and join here:
{{join_link}}

Hi {{first_name}},

{{webinar_title}} starts in 15 minutes.

Join now so you don't miss the opening:
{{join_link}}

To put an edited email back to its default, paste the wording above. There’s no reset button.

Set up your sender first

One of two warnings can appear at the top of this step:

Edit an email

Format the message

The message is plain text, and FullHouse does the formatting. You can’t use HTML: any tags you type show up as text.

The hint on the step says “Plain text. A link on its own line becomes a button.” The default emails already work this way, so each one shows a button with the line above it as its own paragraph. A link inside a sentence stays a plain link.

You can’t change the button wording, so write the sentence above it with that in mind. For example:

Your personal link:
{{join_link}}

See you there!

The live preview uses these same rules, so check it there.

Insert a merge tag

Merge tags fill in details for each person, such as their name or personal link. Under Insert a merge tag, click a tag to add it to the end of your message, then move it where you need it. To use one in the subject, type it by hand.

Hi {{first_name}},

{{webinar_title}} starts at {{session_time}} ({{timezone}}).

The most important one is {{join_link}}. Without it, people can’t get into the room from your email, because the link is personal to them.

See Merge tags for the full list and exact formats.

If someone has no first name, because the field is optional or hidden, {{first_name}} comes out as “there”, so “Hi {{first_name}},” reads “Hi there,”. This also applies in subjects, so the default Missed follow-up subject reads “Sorry we missed you, there”. Reword that one if you’ve made first name optional or hidden.

Send yourself a test

Send a test to me sends the saved version of the email to your account email address, even if the email is switched off.

The button is disabled in two situations: when the email has unsaved changes (you’ll see “Save first to send a test”), and when your workspace can’t send at all (Email isn’t set up). It shows a spinner while sending. Once it’s sent, you’ll see “Test email sent to your account email.”

A test isn’t identical to the real thing:

So the links in a test don’t show the personal experience, and on a draft webinar the registration page they open won’t load for anyone who isn’t signed in. For the true result, register from the preview using your own address.

You can send up to five tests a minute. After that you’ll see “Too many attempts. Please retry later.” On FullHouse Send, each test counts towards your daily limit.

If a test can’t be sent, for example because you’ve reached your daily limit, the reason shows directly under the button. Check Email settings and Plan and usage.

What every email includes

Every email is wrapped in the same simple layout, with a bar in your brand colour across the top. If you haven’t set one, a default purple is used.

The footer shows your legal footer, or your workspace name if you haven’t set one, followed by an Unsubscribe link. You don’t need to add one yourself, though you can include {{unsubscribe_link}} in the message as well.

Clicking unsubscribe opens a page asking them to confirm. Once they do, that registrant gets no more emails for this registration, and the page tells them “Your join link still works if you change your mind.” See Emails and unsubscribing.

The sender name, reply-to address and sending provider are set in Email settings. A switched-off email is faded in the preview, with “This email is off, so nobody receives it.” The preview’s From line shows your workspace name, so check a real email to see your sender name.

What happens when you edit an email

Emails are filled in when they’re sent, not when someone registers.

If emails aren’t arriving

Check these in order:

1. Is the email on? Look for On next to it in the list.
2. Was it on when they registered? Switching on later doesn’t apply to existing registrants.
3. Was there still time? See Reminders that get skipped.
4. Did they unsubscribe? Look them up on the Registrants tab. Their page shows whether they’ve unsubscribed, and lists each email and its status.
5. Did it fail? Workspace → Debug lists failed emails with the reason and a way to retry them. FullHouse tries a failed send a few more times by itself before marking it failed.
6. Did you hit your daily limit? On FullHouse Send you’ll see “Daily FullHouse Send limit reached”. The limit depends on your plan and resets at midnight UTC. Emails over the limit fail rather than wait, so retry them from Debug the next day, or connect your own email provider for unlimited sending. See Plan and usage.

Messages you may see